Software – Marketing Campaign Management
ProMARK CAMPAIGN MANAGER is specifically designed to streamline marketing campaign management, increase staff productivity and improve management information and control.
ProMARK CAMPAIGN MANAGER gives you instant access to all of the necessary information to support your campaign(s) in one easy to use interface.
Due to the nature of the underlying CRM application additional information can be easily accessed providing a comprehensive view of the client or prospect, their previous interactions with your organisation, their profile, preferences and what approach is most likely to succeed.
In addition to supporting high volume outbound and inbound telephone contact through CTI (Computer Telephony Integration) all other communications types are supported (e.g. email, HTML email, SMS, web, fax, post and so on) turning your call centre into a multimedia contact centre.
ProMARK CAMPAIGN MANAGER will enable you to adopt a consistent and managed approach to marketing and customer contact, improving the management, productivity and effectiveness of your staff.
It will provide an invaluable insight to which campaigns, activities and channels are providing the greatest return, allowing you to maximise the return on your marketing spend.
ProMARK CAMPAIGN MANAGER will enable you to segment and query your database and undertake proactive marketing contact – including direct mail and e-shots.
Benefits of ProMARK CAMPAIGN MANAGER
- Enables you to understand where to focus your sales and marketing efforts
for the greatest return
- Achieve measurable Return on Investment through increased efficiency and
productivity gain
- Monitor and Evaluate campaign effectiveness and response
- Supports legislative requirements such as TPS - reducing exposure to costly
fines
- Enables you to segment your customer and prospect database
- Easily access all relevant information in support of your campaigns
- Accommodate communication choice - phone, SMS, email, fax, web and face
to face
- Manage and co-ordinate resource to support effective campaign management
- Access to a full audit trail of interactions
- Quick to install and easy to configure
- Flexible and modular configuration supporting ongoing changes and requirements
- reducing cost of ownership
- Manage Campaigns
- Forecast and Track Leads
Key Features
- Link scripts, prompts and templates to specific campaigns
- Management reporting
- Modular Format - accommodating Helpdesk, Customer
- Service, Sales and Marketing
- Pre-set and configurable follow -up actions and time-scales
- Process / Workflow Management
- Record screening to prevent duplication
- Save predefined searches and queries
- Screen Popping relevant contact details upon receipt of call
- Screen Popping supporting information relating to the type of call
- SMS Messaging Integration & Distribution
- PAF integration - Postcode recognition for quick access to address information
- TPS record indication
- User Friendly Interface
- Visual indication of campaign status and list progress