Software - Customer Relationship Management - CRM
Customer Relationship Management (CRM) is a business philosophy and not
just technology. By practicing CRM it can help you stay close to existing
customers and win new ones. Although a sound customer relations strategy
comes first, it needs to be effectively supported by technology such as
Customer Relationship Management software, which Britannic can offer.
ProMARK CRM (Britannic’s CRM offering) is designed to help your business
work more effectively – both internally and externally, across all aspects
of your business – with your employees, customers, partners and suppliers.
ProMARK CRM can help you to understand, anticipate and respond to your
customers in a consistent way by providing historical and up to date information
from a centralised database with appropriate access to all users.
ProMARK CRM also offers your customers and employees a choice of communication
methods whilst integrating with your other business systems opening up
interaction via the internet, phone, email, SMS and face to face.
The benefits of this software are numerous, as the implementation of ProMARK
CRM leads to increased efficiency of dealing with customers and prospects,
which in turn leads to reductions in the costs of handling communications
whilst also increasing the opportunity to up sell and cross sell to existing
customers.
By capturing more data and capturing it more efficiently, your customer
response time will become quicker, leading to better customer service and
the likely hood of reduced customer churn. This data can also be easily
reported on in order to reveal trends in customers requirements and preferences
that can help in improving the way your organisation works.
There are many benefits to using ProMARK, such as:
- Accommodate communication choice – phone, SMS, Email, fax, web face to face.
- Access to a full audit trail of interactions
- CTI ready – Screen Popping, Database Driven events and Out dialling
- Easy access to all necessary correspondence and documentation in support of contact
There are also a range of key features that ProMARK offers, such as:
- Links with e-mail, SMS, CTI and web.
Web logging and progress tracking
- Modular Format – accommodating Helpdesk, Customer Service, Sales and
Marketing
- High levels of security
- Mail Merge – post and e-mail