Is Lync ready for business?


Lync Gateway Image

It’s a big topic at the moment in the Unified Communications environment. The truth is that there are many collaboration tools out there, but few offer the complete package perfectly. Lync isn’t 100% there yet, but the developments in instant messaging, presence, and screen sharing during video conferences are clever and likely to attract attention. The problems arise with Lync when integrating voice capabilities – the absolute business critical communication method!

A recent blog post from “Search Unified Communications” delves into the implications on this topic in a bit more detail and makes for an interesting read, find it here. In the document, Gina Narcisi asks if Lync (and Microsoft) is “ready for business-critical communications”, and immediately points out that Microsoft leaves out several important collaboration elements – phones, video endpoints, and voice and video gateways. However, this hasn’t stopped an increase in deployments of Lync, and this is due to the nature of way people wish to work with UC.

Zeus Kerravala, founder of ZK Research believes that it’s the constantly evolving landscape of UC that will keep pushing/pulling people towards Microsoft. “UC is becoming more of an application platform than a bunch of products on the desktop. Workers want more functionality within the apps they already use, and that’s where Microsoft will differentiate and change the way people think about UC.” (Source article, Search Unified Communications)

Here at Britannic Technologies we understand that Microsoft Lync will soon play a big part in business UC strategy moving forward (if it doesn’t already?). At the moment it seems to be the very large companies and the very small organisations that are actively purchasing and fully deploying Lync. The large because they understand how UC will enhance business process, and the small because it’s a relatively pain free deployment process. Lync offers organisations fantastic tools:

  • Instant Messaging
  • Presence and Availability
  • Online meeting space

But it doesn’t deliver everything, not yet.. but you can maximise it – and that’s what we do. You can keep your existing telephony infrastructure that your staff know, and get the best of both worlds.

We have developed some clever integration to enable Lync for carrier class voice, either as a Remote Call Control device, or as a softphone with our SIP Gateway technology. Keep your own telephony infrastructure as well as deploying Lync and give yourself (and employees of course) a soft-phone and deskphone combination giving greater flexibility. Also enable click-to-dial facilities from Lync and get a true representation of presence as availability is also dictated by phone status and not just the use of the computer. These are all valuable assets to the Lync proposition and to business process and can potentially save countless man hours.

Do you currently operate Lync within your environment? Do you use all of its capabilities or simply for an IM/Presence solution? Have you considered integrating voice?

Check out our Lync Integration Solutions and let us know what you think about the future of Lync.

Jonathan Sharp

Jonathan Sharp is a communications visionary and established technology business leader with 20 years’ proven excellence in driving business innovation and transformation. Sales & Marketing Director at Britannic Technologies, he puts enthusiasm into technology adoption, helping businesses to connect with their customers and staff in the most efficient and intuitive ways.

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