Branded Messages

Customers should look for official branding (name, logo, and reason for calling). If the phone only shows a generic number, it might not be a verified branded call. If unsure, customers can verify the number by checking the business’s official website or contacting customer service.

RCS messages are typically sent over mobile data or Wi-Fi, so they do not count as SMS charges. However, your customers should ensure they have an active internet connection to send and receive RCS messages.

Most modern Android devices support RCS when using Google Messages as the default messaging app. To check, open Google Messages > Settings > Chat Features and ensure that RCS is enabled. Apple users can enable RCS on an iPhone with iOS 18 installed. Go to Settings > Apps > Messages > RCS Messaging and shift the toggle next to RCS Messaging.

To use branded calling, businesses must register their number with us. Once set up, within 2 to 4 days, outgoing calls will show branded information on supported devices.

Yes! Branded calls reduce spam because they only work for verified businesses. This prevents fraudsters from impersonating real companies, helping customers distinguish real calls from scam attempts.

Branded calls are supported on most smartphones and networks that offer enhanced caller ID services. However, some older devices or networks may not display branding. In such cases, customers may only see a standard phone number.

Yes, branded calls function like regular calls. Customers can answer, ignore, or call back later. Businesses can also include a reason for calling, making it easier for recipients to decide whether to pick up.

Industries like banking, healthcare, e-commerce, travel agencies, utility providers and public sector organisations  benefit the most because they frequently contact customers. Branded calls help ensure important calls (like fraud alerts, appointment reminders, or order confirmations) are not ignored.

RCS (Rich Communication Services) is an evolution of traditional SMS that offers rich media, verified business messaging, and interactive elements like buttons and carousels. Unlike SMS, which is limited to plain text, RCS allows businesses to send images, videos, PDFs, and even enable two-way conversations with customers.

RCS messaging improves customer engagement by providing a branded and interactive experience. Businesses can send promotional messages, appointment reminders, and customer support replies with trusted branding, reducing the risk of spam and phishing attempts.

Yes. RCS messaging is more secure than SMS because it includes business verification and sender authentication. On supported devices, RCS also offers end-to-end encryption for personal conversations, ensuring that messages remain private.

To send branded RCS messages, businesses must register with an approved RCS provider (such as Britannic). The verification process ensures that messages come from a legitimate source, preventing scams and unauthorised messages.

If a recipient’s phone or network does not support RCS, the message will automatically fall back to SMS or MMS, ensuring delivery. However, the recipient may not see rich media features like buttons or branding.

Branded calls allow businesses to display their name, logo, and reason for calling on a recipient’s phone screen. This increases trust and answer rates since recipients can instantly recognise who is calling, unlike traditional phone calls that show only an unknown number.