Six Key Challenges Businesses Face Today
Keeping Customers Informed During Service Disruption
When outages, incidents or unexpected changes occur, businesses struggle to communicate timely, consistent updates to every caller. This often leads to repeated enquiries, frustration and increased pressure on contact centre teams.
High Inbound Call Volumes Driven By Avoidable Enquiries
Customers frequently call to ask the same questions about availability, delays or changes to service. Without proactive announcements, these calls consume agent time that could be better spent on complex interactions.
Inconsistent Messaging Across Channels And Teams
Relying on agents to verbally relay updates can result in mixed messages being delivered to customers. This inconsistency damages trust and increases the risk of complaints or escalation.
Slow Response To Change
Many organisations lack a fast, central way to update call messaging when circumstances change. Updates often require technical intervention, creating delays when speed matters most.
Operational Strain During Peak Or Unexpected Demand
Sudden spikes in call volumes can overwhelm contact centres. Without network-level announcements, callers remain in queues longer, increasing abandonment rates and customer dissatisfaction.
Limited Control And Governance Over Call Communications
Businesses need confidence that messages are accurate, approved and delivered correctly. Manual processes make it difficult to manage permissions, updates and accountability at scale.
The Impact Of Doing Nothing
Every unanswered call or silent queue damages the customer experience:
- Frustrated callers lose trust and are more likely to turn to competitors.
- Missed or abandoned calls translate directly into lost revenue and opportunities.
- Inconsistent or outdated messages create an unprofessional and disjointed impression.
- Uninformed callers place repeat calls, increasing pressure on already stretched teams.
- Missed opportunities to inform or reassure result in avoidable complaints and escalation.
You cannot afford to leave callers in silence when clear, timely communication is expected.
Features Of NetX Network Announcements
Plays Messages Before Calls Reach Your Systems
NetX Network Announcements operate at the carrier network level, before calls reach on-site telephone systems, unified communication solutions (UCaaS), contact centre platforms (CCaaS), or cloud telephony. This guarantees messages always play, even when systems are down, overloaded or unreachable.
Eliminates Silence, Busy Tones And Dead Air
Callers always hear a clear, intentional message. This immediately reduces frustration and sets the tone before the call is answered or queued.
Works Across Every Telephony Platform You Use
The service is completely platform-agnostic and works across cloud, on-prem and hybrid environments. No changes are required to existing telephony, UC or contact centre platforms.
Instant, Self-Service Control Over Messaging
Business users can create, edit and deploy announcements through the NetX portal without IT involvement. This means updates can be made in minutes, not days, when situations change.
Create Messages Fast With Text-to-Speech Or Audio Upload
Upload professional MP3 recordings or generate announcements using built-in text-to-speech engines. Messages can also be created via Britannic Studio, giving organisations a fast, flexible way to produce high-quality audio without compromising consistency or control.
Trigger Messages Based On Real Call Conditions
Announcements automatically play during long wait times, busy periods, out-of-hours routing, disaster recovery events or planned campaigns. Messages become part of the call flow, not a bolt-on interruption.
Use Different Messages For Different Numbers And Scenarios
Apply specific announcements to individual numbers, services or call scenarios. This ensures callers always receive relevant information, not generic updates.
Supports Geographic, Non-Geographic And Multi-Language Calls
NetX works across all number types and supports multi-language announcements. This makes it suitable for national services, public sector organisations and multi-region estates.
Delivers Communication Even During Outages And Incidents
Because announcements live in the network, they continue to play during outages, migrations or contact centre failures. Customers stay informed when it matters most.
Enterprise-Grade Reliability And Security Built In
All announcements are securely stored in a reputable location, version-controlled and operationally tested. This ensures messages play reliably, consistently and exactly as intended.
Want To See NetX Network Announcement In Action?
Book a Free NetX Network Announcement DemoReal-Life Examples Of NetX Network Announcements (Use Cases)
Situation |
How NetX Network Announcement Is Used |
Example Message |
| No Answer / Long Waits | Callers hear a clear update when queues build up, reducing frustration and repeat calls. | “All our agents are currently busy. Please hold, or email support@company.com and we will respond promptly.” |
| Busy Lines / Heavy Demand | Prevents engaged tones by informing callers immediately during peak demand. | “All lines are currently engaged. Please try again later or visit xyz.com for support.” |
| Office Closed / Holidays | Ensures out-of-hours callers receive accurate opening times without reaching voicemail. | “Our offices are closed. We reopen at 9 AM on Monday.” |
| Marketing / Promotions | Uses waiting time to promote products or services without agent involvement. | “Discover our latest products at xyz.com.” |
| System / Network Failure | Proactively informs callers during outages before calls reach unavailable systems. | “We are experiencing technical difficulties. Please try again later or contact us via email.” |
| Music On Hold / Branding | Replaces silence with branded music or audio to maintain a professional experience. | Branded music or company audio messaging. |
| Compliance Messaging | Ensures mandatory announcements are always played consistently. | “Calls will be recorded for security and training purposes.” |
| Multi-Language Messaging | Delivers announcements in multiple languages using AWS Polly text-to-speech. | English, Spanish, French and more. |
| Hybrid Environment Messaging | Provides consistent announcements across Teams, Zoom, PBX, cloud and on-prem systems. | One announcement platform across all voice platforms. |
| Geographic / Non-Geographic Coverage | Manages announcements centrally across all number types. | Single solution for local, national and non-geographic numbers. |
NetX Network Announcements Pricing Structure
NetX Network Announcements is priced on a simple per-number subscription model, making it easy to start small and scale as your number estate grows. A minimum £100 onboarding fee applies, covering setup, permissions and training, with additional support available if required.
| Numbers | Price per Number / Month |
| 1-10 | £0.99 |
| 11-50 | £0.94 |
| 51-100 | £0.89 |
| 101-200 | £0.84 |
| 201-500 | £0.79 |
| 501-999 | £0.74 |
| 1,000+ | £0.69 |
NetX Network Announcements FAQs
Talk To Us About NetX Network Announcement
Get in touch with Britannic to learn how our NetX Network Announcements solution can help you manage and enhance your call experience with automated voice messaging at the network level before calls reach your systems, improving communication efficiency and customer satisfaction.