FAQs

Businesses can reduce SMS spam filtering by using verified sender identities, maintaining healthy messaging practices and avoiding suspicious sending behaviour. High complaint rates, misleading content and inconsistent messaging patterns can trigger carrier filtering systems. Branded Messages help improve deliverability by verifying business identity and increasing trust with both carriers and customers.

Yes. Branded Messaging helps reduce phishing concerns by verifying business identity and displaying trusted sender information directly within the message. Customers can clearly see who the communication is from, reducing confusion and the risk of impersonation scams. This helps organisations strengthen customer trust and protect brand reputation.

Sender verification confirms that a business is legitimate before branded communications are enabled. Verification processes typically include validating company information, messaging numbers and brand ownership. Once approved, organisations can display verified business details such as names and logos, helping improve trust, deliverability and customer confidence in outbound communications.

SMS provides basic text-only messaging with limited functionality. RCS and WhatsApp Business support richer experiences including images, videos, branding, read receipts and interactive buttons. RCS operates through supported mobile networks, while WhatsApp Business uses the WhatsApp platform. Both offer more engaging and trusted customer communication experiences than traditional SMS.

Yes. Branded Messages can support GDPR and UK GDPR compliance when implemented with appropriate consent, data handling and security controls. Organisations remain responsible for managing customer data responsibly and ensuring communications comply with privacy regulations. Verified messaging also helps improve transparency and trust in customer communications.

Contact centres can improve outbound engagement by using verified messaging, richer communication formats and personalised customer interactions. Branded Messages help increase visibility, trust and response rates by displaying verified sender identities alongside interactive content. This enables organisations to create more engaging customer experiences and reduce ignored or blocked communications.

Residents can simply speak to an Alexa device to instantly contact carers, support teams or family members. NetX SmartLink removes the need to locate, hold or operate a traditional phone, making communication easier for elderly residents, people with disabilities and those with limited mobility or dexterity.

Yes. NetX SmartLink allows residents to make and receive calls through Alexa devices using simple voice commands. Family members can call residents directly, helping maintain regular communication and stronger personal connections. This supports emotional wellbeing, reduces feelings of isolation and makes staying connected easier for everyone involved.

Care homes can reduce loneliness by making communication easier and more accessible. NetX SmartLink enables residents to connect with family, friends and support teams through simple voice commands. By removing barriers to communication, organisations can increase social interaction, improve resident engagement and support overall wellbeing.

Traditional care alarms are primarily designed for emergencies, while Alexa calling supports everyday communication as well as urgent assistance requests. NetX SmartLink enables residents to contact carers, support teams and family members using natural voice commands, helping improve accessibility, engagement and independence beyond emergency-only communication systems.