Gillan Ide | Joining the Dots of the Customer Journey

Key Takeaways: -

• Be customer focused and customer led, don't be reactive but proactive.
• Digital change doesn't have to be I.T. lead, it can be lead by any department that talks to customers!
• Start by identifying what your goal is and what your business wants to achieve
• Create the right culture, remove the silo's and allow for flexible communications with those who enable great customer service at the top