How Do Branded Calls Help My Business?

They increase answer rates, reduce wasted time on repeat dials and make conversations safer and more professional. Customers are far more likely to engage when they know the call is genuine.

Are Branded Calls Compatible with All Phone Systems and Networks?

Coverage is growing quickly, but features vary by device and carrier. Where rich branding isn’t supported, your name will still display in the best available format.

Are Branded Calls Secure?

Yes. When delivered through Britannic’s NetX SIP platform, branding is verified end-to-end, making it impossible for fraudsters to impersonate your business.

Can I Show My Company Logo and Reason for Calling?

Yes, where supported by the recipient’s device and network. This adds clarity, for example “Delivery update” or “Appointment reminder.”

How Difficult Is It to Set up Branded Calls?

Integration is straightforward. Branded Calls work with existing contact centres, CRMs and diallers, with no need for rip-and-replace.

Which Industries Benefit Most from Branded Calls?

Any business that relies on phone communication: financial services, healthcare, logistics, retail, utilities and public services all see strong results.

Can Branded Calls Improve Customer Experience?

Absolutely. Customers feel safer and more valued when they can see who’s calling, which helps reduce frustration and builds trust in your brand.

What Kind of Reporting and Insights Are Available?

You can track answer rates, time-to-answer, call-back rates and performance by campaign or number. This data helps refine future call strategies.

What Happens If My Customer’s Phone Doesn’t Support Branded Calls?

In those cases, the call will still connect as normal. Branding simply falls back to the best available caller ID display.

How Do I Set up Branded Calls for My Business?

The process starts with verifying your organisation and phone numbers. From there, Britannic configures your branding details (name, logo, call reasons) and integrates with your existing systems such as contact centres, CRMs or diallers.

How Long Does It Take to Set up Branded Calls?

The setup time varies by provider but generally takes anywhere from a few days to a few weeks. Britannic service has a lead time of 5 days but can typically be set up between 2 and 4 days. The process includes verifying your business details and ensuring compatibility with the telecom network.

What are Branded Calls?

Branded Calls are a customer communication solution where businesses can display their name, logo, and a custom reason for calling on a recipient’s phone screen, enhancing trust and increasing answer rates.

Britannic | Branded Calls

Branded Calls Core Information

Learn what Britannic Branded Calls are, the key stats behind their success, how they work, and the difference they can make to your business.

Branded Calls Pricing

See flexible bundle and PAYG pricing options for Britannic Branded Calls, designed to deliver secure, verified outbound calling at the best value across UK networks and devices.

Why Branded Calls with Britannic

Find out what makes Britannic the UK’s most trusted provider of Branded Calls — from our unmatched success rates and security to local support and seamless integration.

Defeat Cybercrime, Strengthen Security and Boost Reliability

of individuals

are unlikely to answer calls from withheld numbers, and even for unrecognised UK numbers, that figure only drops slightly to 45%.

calls in 2024

were flagged as suspected spam/nuisance/fraud - an average of 107 million every single day.

improvment

in answer rates for financial services, along with 41% in healthcare and 42% for fundraisers, has been achieved through branded calling.

Think about the last time you ignored a call from an unknown number. Chances are, the person on the other end wasn’t a scammer, but the risk just didn’t feel worth it. You’re not alone. NatWest reports that 42% of adults were targeted by scams in 2024, and a third actually lost money. No wonder genuine calls are now being missed.

For businesses, that hesitation is costly. Customers don’t answer, staff waste hours redialling, and critical conversations stall. Branded Calls fix this by putting your verified name, logo and reason for calling on the screen before the call connects. Customers know it’s you straight away, which means fewer missed calls, less frustration and more trust on both sides.

Book A Free Branded Calls Demo

What you get with Britannic Branded Calls

Instant Recognition

Your verified business name, logo and reason for calling appears the moment the phone rings. No more guesswork or “who is this?” hesitation. Customers know it’s you, which means more calls answered on the first attempt and less wasted effort chasing.

Trust by Design

Fraud and spoofing have made people cautious. Britannic Branded Calls use end-to-end verification and controlled presentation to prove it’s really you. That reassurance builds long-term trust and protects your reputation, especially in industries where security is non-negotiable.

Higher Answer & Connect Rates

Every unanswered call slows your business down. By cutting through call-screening, Branded Calls help you reach the right person faster, reduce costly repeat dials and complete high-value journeys sooner - from confirming appointments to collecting payments.

Professional, Consistent Brand

Every outbound call is a chance to reinforce your brand. Branded Calls ensure a professional, consistent identity across teams, sites and suppliers, so customers experience the same high standard every time.

Compliance & Governance

Control matters. Role-based access, audit trails and policy guardrails let you manage branding responsibly across the enterprise. You get peace of mind knowing your organisation stays compliant while keeping a tight grip on how branding is used.

Data to Improve Every Campaign

Branded Calls give you actionable insights into engagement. With this data, you can fine-tune strategy, reduce wasted effort and improve results call after call. Over time, these insights help you build stronger connections and drive more meaningful customer interactions.

Seamless Integration and Automation

Branded Calls integrate into your existing systems (from contact centres to CRMs and diallers), automate presentation rules and ensure branding is applied consistently across campaigns. That means faster roll-out, minimal disruption and a smoother experience for both your teams and your customers.

Secure With NetX

Scammers have learned to copy caller IDs and even branded displays, making it harder for customers to know what’s genuine. NetX, our SIP trunking platform, solves this by securing Branded Calls end-to-end. Only verified and authenticated calls can carry your brand identity, making impersonation impossible. The result: customers can trust that when your name appears, it really is you.

Find Out More About Britannic Branded Calls

Read Branded Calls Brochure Book a Free Branded Calls Demo

Branded Calls Pricing & Flexible Options

Deliver your brand with every call - with the highest success rate for branded calls across UK networks and devices. Flexible bundles, PAYG options including no 12-month lock-in (ideal for testing and seasonal campaigns) and UK-based support help your business engage customers confidently. If you require a bespoke quote or have a question, please get in touch.

Monthly Call Numbers	Standard Market Pricing	Britannic Cost	Standard Market Unit Price	Britannic Unit Price	Savings Vs Standard Market
1,000	£149.00	£100.00	£0.15	£0.10	32%
3,000	£399.00	£270.00	£0.13	£0.09	32%
5,000	£600.00	£425.00	£0.12	£0.09	29%
10,000	£1,150.00	£800.00	£0.12	£0.08	30%
20,000	£1,775.00	£1,500.00	£0.09	£0.08	16%
30,000	£2,500.00	£2,100.00	£0.08	£0.07	16%
50,000	£3,500.00	£3,250.00	£0.07	£0.065	7%

Pricing & Flexible Options

Bundles: 1,000–50,000 units (£0.10 → £0.065/unit)
PAYG: £0.125/unit — ideal for testing or seasonal campaigns
Flexible Contracts: Monthly or PAYG, no 12-month lock-in

Why Choose Branded Calls With Britannic

Highest Success Rate in the UK - No other service guarantees a higher success rate for branded calls across networks and devices, ensuring your brand is always recognised.
Market Leading Technology, Lower Cost - Britannic delivers Branded Calls technology at competitive pricing, thanks to aggregated buying power and efficient operations.

UK-Based Support & Partnership - Dedicated account managers and service desk provide local, fast and reliable support.
Security & Verification - ISO27001 & Cyber Essentials Plus certified, with fraud/spam protection.
Single Trusted Supplier - Branded calls delivered seamlessly via Britannic.

Need A Bespoke Quote?

Britannic Branded Calls FAQ

They increase answer rates, reduce wasted time on repeat dials and make conversations safer and more professional. Customers are far more likely to engage when they know the call is genuine.
Coverage is growing quickly, but features vary by device and carrier. Where rich branding isn’t supported, your name will still display in the best available format.
Yes. When delivered through Britannic’s NetX SIP platform, branding is verified end-to-end, making it impossible for fraudsters to impersonate your business.
Yes, where supported by the recipient’s device and network. This adds clarity, for example “Delivery update” or “Appointment reminder.”
Integration is straightforward. Branded Calls work with existing contact centres, CRMs and diallers, with no need for rip-and-replace.
Any business that relies on phone communication: financial services, healthcare, logistics, retail, utilities and public services all see strong results.
Absolutely. Customers feel safer and more valued when they can see who’s calling, which helps reduce frustration and builds trust in your brand.
You can track answer rates, time-to-answer, call-back rates and performance by campaign or number. This data helps refine future call strategies.
In those cases, the call will still connect as normal. Branding simply falls back to the best available caller ID display.
The process starts with verifying your organisation and phone numbers. From there, Britannic configures your branding details (name, logo, call reasons) and integrates with your existing systems such as contact centres, CRMs or diallers.
The setup time varies by provider but generally takes anywhere from a few days to a few weeks. Britannic service has a lead time of 5 days but can typically be set up between 2 and 4 days. The process includes verifying your business details and ensuring compatibility with the telecom network.
Branded Calls are a customer communication solution where businesses can display their name, logo, and a custom reason for calling on a recipient’s phone screen, enhancing trust and increasing answer rates.

Want to know more about Branded Calls?

Get in touch with us today, to learn more about this service, you can be set up within days.