-
Branded Calls are a customer communication solution where businesses can display their name, logo, and a custom reason for calling on a recipient’s phone screen, enhancing trust and increasing answer rates.
-
RCS messaging improves customer engagement by providing a branded and interactive experience. Businesses can send promotional messages, appointment reminders, and customer support replies with trusted branding, reducing the risk of spam and phishing attempts.
-
They increase answer rates, reduce wasted time on repeat dials and make conversations safer and more professional. Customers are far more likely to engage when they know the call is genuine.
-
RCS (Rich Communication Services) is an evolution of traditional SMS that offers rich media, verified business messaging, and interactive elements like buttons and carousels. Unlike SMS, which is limited to plain text, RCS allows businesses to send images, videos, PDFs, and even enable two-way conversations with customers.
-
Yes. When delivered through Britannic’s NetX SIP platform, branding is verified end-to-end, making it impossible for fraudsters to impersonate your business.
-
Most modern Android devices support RCS when using Google Messages as the default messaging app. To check, open Google Messages > Settings > Chat Features and ensure that RCS is enabled. Apple users can enable RCS on an iPhone with iOS 18 installed. Go to Settings > Apps > Messages > RCS Messaging and shift the toggle next to RCS Messaging.
-
Coverage is growing quickly, but features vary by device and carrier. Where rich branding isn’t supported, your name will still display in the best available format.
-
Yes. RCS messaging is more secure than SMS because it includes business verification and sender authentication. On supported devices, RCS also offers end-to-end encryption for personal conversations, ensuring that messages remain private.
-
To send branded RCS messages, businesses must register with an approved RCS provider (such as Britannic). The verification process ensures that messages come from a legitimate source, preventing scams and unauthorised messages.
-
If a recipient’s phone or network does not support RCS, the message will automatically fall back to SMS or MMS, ensuring delivery. However, the recipient may not see rich media features like buttons or branding.
-