FAQs

Being a G-Cloud 14 approved supplier means that Britannic Technologies has been assessed and accepted by the Crown Commercial Service to provide trusted, secure, and compliant cloud solutions to the UK public sector.

G-Cloud is designed to speed up procurement. You can award a contract in as little as a few days, depending on the complexity of your project and internal governance processes.

Britannic is recognised as a high-tier G-Cloud 14 provider, trusted by the UK Government to deliver secure, reliable, and cost-effective cloud, telecoms, and IT services to public sector organisations.

No. G-Cloud 14 is open to all public sector bodies in the UK, including local councils, NHS trusts, schools, universities, and non-departmental organisations, making it a vital framework for digital transformation.

Branded Messages are verified business messages that display your company name, logo and sender profile directly within the message. Unlike standard SMS, they support rich media, action buttons and interactive content. Verification helps improve customer trust, reduce spam concerns and protect against impersonation, making business communications more secure, recognisable and engaging.

Traditional SMS is plain text, limited in functionality and more vulnerable to spam filtering or impersonation. Branded Messages display your verified business identity, support images, videos and interactive buttons, and improve customer trust. They also help increase deliverability, reduce phishing concerns and provide detailed visibility into message engagement and performance.

Yes. Branded Messages are designed to work across modern smartphones and supported messaging platforms. Where advanced features are unavailable, messages automatically fall back to standard SMS to ensure delivery. This allows organisations to maintain communication reach while still benefiting from branded, verified messaging where supported by the recipient’s device and network.

Standard business texts are increasingly ignored, filtered as spam or treated with suspicion. Branded Messages display your verified business identity, helping customers instantly recognise and trust the sender. Rich media, interactive content and improved deliverability increase engagement, response rates and customer experience while reducing failed communications and unresponsive interactions.

Customers are more likely to open, trust and interact with messages when they clearly recognise the sender. Branded Messages support images, videos, carousels and action buttons, creating more engaging customer experiences than traditional SMS. Businesses often achieve higher read rates, stronger click-through rates and faster customer responses through richer, verified messaging.

Businesses improve trust by using verified communication channels, consistent branding and transparent messaging practices. Customers are more likely to engage when they can clearly identify the sender and trust the communication is legitimate. Branded Messages help achieve this through verified business identities, logos and richer, more recognisable customer interactions.