End users are driving today’s cultural and technological changes in the workplace. Millennials are championing the use of mobile devices and social communications channels while “digital customers” and business clients alike expect their suppliers and service providers to be available on their own terms. Luckily, UC solutions now answer the call for communications-fuelled business transformation as new technology delivery models and greater network availability have grown to support rich applications, channels and ways of working.  

It shouldn’t come as a surprise then that, over the last two years, we have been seeing growing interest around UC adoption, especially from medium sized businesses whose fears over the maturity of SIP and cloud technology for hosting systems and apps have been allayed since we undertook our last cloud research. And that’s exciting news because there are great productivity gains and process efficiencies to be gained from a well-considered unified communications deployment.

To help you get a feel why the market for UC solutions has exploded, we have talked to three of the largest UC vendors, Mitel, Avaya and Microsoft, and got their views on the business value of UC and the most effective way you can deliver unified communications. Watch the video below. 


Chances are you may already be using a number of collaboration tools but the question is, is their use backed by a coherent UC strategy? And how well have these applications been integrated in your business processes and adopted by your user community?

UC today clearly goes beyond simply adding people and extra features onto an existing system as it indeed looks to reform the, typically, siloed IT and telecoms infrastructures that prevail in many organisations. As such, UC transforms the workplace and promotes more effective communication with the world inside and outside the office walls.

In the run-up to UC Expo I will be taking a closer look at unified communications strategy, deployment and financing models, as well as the future of UC, so you know how to future-proof your business communications.

Keep your eyes peeled on the Britannic blog!