The explosion of disruptive technologies such as social media, mobile technology and real-time communications that have been embraced wholeheartedly by consumers, is forcing businesses to undergo significant digital transformation to get up to speed with the new “digital customer”.

Their enthusiasm for emerging devices and channels has undeniably paved the way for a novel type of customer interaction, too - one that has a smooth, intuitive experience at its heart and lets them engage on their own terms.

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