Bridging the Business and Technology Gap

Ever had an amazing idea that you just can’t quite seem to explain fully? It dances around in your head like a moon-walking donkey doesn’t it?  And no matter how hard you try, you fail to pin that tail to it. And just as you are giving up hope trying to explain, a friend/colleague is able to simply and succinctly describe it. Not only that but they have been able to decipher your detailed views and serve it up to others in concise elegant prose.

What is it that left you struggling to get buy in for your idea, whilst your friend or colleague simply pitched the idea like it was their own? We see this regularly. Most commonly between the business heads and the technology departments of organisations.

Both departments are from completely different worlds, yet it’s vital for them to work together to ensure a successful Workplace Modernisation. One that meets your business goals and solves your key pain points.

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Mind the Gap

The IT teams invariably talk about how this latest technology has the greatest advancements ever seen in the field. It has multiplied processing speed, power and performance. It is the best tech on the market and will improve their ability to manage.

They wax lyrical about how it has been 5 years in the making and how it possesses the most comprehensive feature set and integration capabilities the world has known. They spend about 30 minutes talking in TLA’s (three letter acronyms) and then wonder why they are being met with blank faces.

“This technology has more XYZ than our current model and has added WOW.” – Your IT Team

It falls on deaf ears because ultimately, when it comes to business decisions, the technology should be the final piece of the conversation, the enabler.

Don’t get us wrong, we’re not trying to alienate technical teams. It is just they work in technology 24/7. And if you work in something all the time, sometimes it is hard to remember what it was like when you didn’t know the technology inside out.

It is important to try and remember the business teams that you are trying to persuade or interest are on the other side of the technology debate, and are more interested in the benefits to the business and what’s in it for them!

Where to Start?

It is important to remember that you all have the same goals. But you need to establish exactly what those goals are. It is important to think what your key business objectives are and about your brand.

  • Do you pride yourself on the service you deliver to customers?
  • Are you looking to allow your customers to contact you in whichever channel they choose?
  • Are you looking to improve your offering to market?
  • Or is it simply that you want to allow your employees to collaborate better and more freely? Perhaps accommodate flexible working too?

Whatever your goals are, the conversation should start here, and focus on how you want to do these things – ignoring the technology, for now at least.

And, remember the importance of talking to the key business stakeholders and finding out what they would like to make their lives better. You don’t know what you don’t know.

Following a very successful implementation for one of our customers that has helped them create a new offering to market through technology we asked them the advice they would give businesses undertaking digital projects:

“Get the business stakeholders together, ask them what their problems are and what they see as opportunities, then involve the technology team and key partners to come up with technologies ideas to take them forward.”

The Solution

Once you have a list of your key objectives and how you want to enable the business, it should become a far simpler conversation. You can simplify the language and talk about what you want to deliver rather than talking at cross purposes or in a manner that both teams are struggling to comprehend.

This is the most exciting part. This is the bit where you get to look at the possibilities for the business and what you can use to achieve them. Start looking at the solution for your business goals and the one that remedies your pain points rather than at a particular technology solution and suddenly the technology world doesn’t seem so scary.

Our Convergence Summit this year is highly relevant to this article. We’re centring it around the theme of Workplace Modernisation. A business movement that is against implementing technology purely for the sake of digital transformation. Sign up for your FREE place now!

Convergence Summit 2019

Jonathan Sharp

Jonathan Sharp is a communications visionary and established technology business leader with 20 years’ proven excellence in driving business innovation and transformation. Sales & Marketing Director at Britannic Technologies, he puts enthusiasm into technology adoption, helping businesses to connect with their customers and staff in the most efficient and intuitive ways.

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