SIP: The Benefits, Realities and Implementation

Whilst SIP (Session Initiation Protocol) is not new it has emerged over recent years as the universal
standard for “open” VoIP communications!

The Maturity of SIP Technology, the Implications and Reality for your Business

Today most people are familiar with VoIP (Voice over Internet Protocol) or IP Telephony, which gave
way to converged systems (voice and data on a single network infrastructure), simplified management, faster deployment, easier networking (incorporating satellite offices and homeworkers and of course new wave applications and ways of working, such as Unified Communications (UC). The premise of UC is an integrated suite of communications channels (voice, video, data, web, text) over a single VoIP protocol, that of SIP.

SIP Trunking Graphic

It provides more options than ever before for your telephony network, system interoperability, ease
of use and context aware communications across a wide range of devices, with simple indicators
for presence and availability. SIP provides the mechanism for improved communications, blending
traditionally separate worlds and can do it with greater flexibility and more cost effectively than ever

One application that has emerged is that of SIP Trunks, providing high capacity phone line
connections. The beauty is that it is inherently more flexible than analogue and digital lines, it
is quicker to set up, can provide much higher capacity than traditional lines and can flex in-line with
business requirements. Added to that, it is possible to create a centralised pool of lines that can be
shared across a distributed enterprise, providing more effective resource allocation, cost savings and
comprehensive options for DR / Business Continuity Management.

The adoption of SIP trunks are growing at over 60% year on year and with over 20% of all active lines now
based upon SIP, SIP has become a mainstream technology and is a strong proposition for organisations
of all sizes.

This white paper will explain what SIP is, its advantages and then raise some considerations for your
business before switching to SIP infrastructure.

To continue reading our SIP Whitepaper, head to this page.

Jonathan Sharp

Jonathan Sharp is a communications visionary and established technology business leader with 20 years’ proven excellence in driving business innovation and transformation. Sales & Marketing Director at Britannic Technologies, he puts enthusiasm into technology adoption, helping businesses to connect with their customers and staff in the most efficient and intuitive ways.

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